Placing your brand in front of your current and potential customers is a smart move for any business; IF you’re ready. In the cannabis world, it is especially important to stay top of mind in our community. The competitive nature of the business can hold many cannabis companies back from reaching their full potential. That is where cannabis marketing comes into play. If you own a dispensary or cannabis brand, you will, at some point, want to deploy an advertising strategy. Are you considering starting or expanding your cannabis marketing efforts? If so, consider these three things before you begin: Planning, Branding, and Partnering with the right agency.
Is Your Cannabis Business Ready for Big Growth?
The cannabis industry is continually growing. The fact that the entire cannabis market is working well in states where it is legalized means there is tons of opportunity for brands and storefronts alike. When your business implements a strategic marketing strategy, there is no doubt your company will grow rapidly. That’s why we always suggest having a solid plan in place to prepare for your growth.
Some of the marketing outlets we have found to be highly successful when marketing your cannabis business are social media, radio, email, and blogs. When you implement a full-circle strategy for your cannabis brand with a team of experts, your business has the opportunity to double within 6 months! If you own a dispensary or brand, ask yourself: Can your current structure support twice the business it supports now? Is your location and staff large enough for the influx of customers? These are just two things to think about before seeking out a successful Cannabis Marketing Agency like CMI.
Is Your Cannabis Brand Ready to be Consistent?
Branding
As the cannabis industry continues to shift from a strictly medical focus to one that includes all adults over the age of 21, the requirements for truly effective marketing strategies are in a constant state of change. Educating cannabis medical patients is very different than creating an appealing advertisement for the recreational cannabis user. If your cannabis brand can identify specific consumer segments and tailor your branding and marketing strategies to reflect the priorities and preferences of those groups, you’ll be in the best position to compete as the market grows and matures.
Once your cannabis brand has established your niche within your market, a branding strategy can be created. Utilizing a cannabis marketing agency like CMI is a smart idea to keep your brand unique. We know that when you have a branding strategy that consistently forms emotional relationships with customers, that bond converts to both income and long-term company value, which will make your marketing dollars go further as you begin or expand your advertising campaign.
Vetting Out the Right Cannabis Marketing Agency
The emergence of so many cannabis brands and dispensaries has increased the need for effective and compliant marketing strategies. The only way to stand out in the crowd is to incorporate innovative and unique ideas to keep your brand relevant in your space. Utilizing an experienced and successful cannabis marketing agency is key. We would like to share some important qualifications to look for when vetting out a marketing agency for your cannabis brand.
Does the agency have a team?
Successful cannabis marketing agencies like CMI are staffed with marketing experts that hold various skills. Each member of our team is specialized in a specific channel or aspect of marketing. We know there is always added value when you work with a team as opposed to a singular person. Did you know that according to the 2017 Creative Industry Report, 68% of in-house marketing teams partner with external agencies? Partnering with an agency will allow your employees to stick to their core strengths instead of having to learn new techniques that are uncomfortable or outside their wheelhouse.
Hiring a team of qualified, experienced marketers is a strong business decision. If you hired one person to handle your marketing, you will have to pay that person a solid wage to get the quality of work that is expected for return on your investment. A quality marketing agency will have an entire team of specialists for the price you pay each month. Not to mention, these specialists are qualified and already have the experience to ensure ultimate results. Agencies like Cannabis Marketing, Inc. have already worked with businesses like yours. This means they will more easily understand your needs and know how to fulfill them. Their processes are proven and high-quality work is the result.
Good Agencies are Driven by Results.
High-quality cannabis agencies will always share data and analytics gathered throughout your marketing campaigns with you. The data collected will be continuously assessed and monitored to ensure the best results possible, and transparency will be key to your success. These insights help to draw the right conclusions to drive the right outcomes. At Cannabis Marketing, Inc. we are proud to produce exceptional results, and won’t hesitate to share your results with you on a monthly basis. Here are some of our case studies which show our growth patterns for previous clients.
Does Your Cannabis Agency Do It All?
As the cannabis industry competition continues to grow, utilizing multiple outlets for your advertising is imperative to your success. Find an agency that considers itself “full service”. This indicates that there isn’t anything they can’t do! Cannabis regulations are becoming less strict all of the time, allowing you to reach more people than ever before. An agency that can create a full-circle campaign for your business is the best option out there. You want your message to be consistent and presented to your customers through several different channels, from radio advertisements to social media contests, and the agency you choose to work with should be able to handle it all. Click here to see a list of the services offered at Cannabis Marketing, Inc.
If your cannabis brand or dispensary is ready for some serious growth, it’s time to implement a cannabis marketing strategy that works! The experts here at CMI are ready to grow with you. For a free consultation, please contact us at 719-219-3575, or fill out this form.
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