The holidays are nearly here, and while Green Wednesday, Black Friday, Christmas, and New Years may provide a boost in cannabis sales, this is also the perfect time of year to think about how your cannabis business can give back.
With a negative stigma still surrounding cannabis, especially in conservative cities like Colorado Springs, it is important for cannabis businesses of all types and sizes to make a positive name for themselves. There are many simple ways to get involved in your community and make an impact, while also helping your cannabis brand to get in front of consumers in a positive light.
Although times are changing, and cannabis is becoming a more accepted and open part of today’s society, it may prove difficult to find nonprofit organizations that are willing or able to accept dollars that were earned from cannabis. This is because cannabis is still federally illegal, and these nonprofits gain their funding through federally-regulated programs and grants. If a nonprofit were to accept donations from a cannabis business, they may risk losing their ability to gain federal dollars for their organization. For most nonprofits, this is a not a risk that they are willing to take. However, with a little bit of research and persuasion, Cannabis Marketing, Inc. has been successful in pairing our cannabis clients with multiple nonprofit organizations. Our clients have hosted food drives, clothing drives, and fundraisers for nonprofit organizations like Care and Share Food Bank for Southern Colorado, Westside CARES, and Casting for Recovery.
While giving back to the community and doing good for the customers who support your business is important, the other reason to host a charitable event or fundraiser is because it helps break that negative stigma about cannabis. The more that people see that the cannabis industry is one who cares about its community, who gives back and plans to stay for the long haul, and truly cares about important issues, the more they will understand that the cannabis industry is not a bad one. Getting involved is easier than ever this year, because Cannabis Marketing, Inc. is organizing a city-wide food drive!
Cannabis Cares™ is Cannabis Marketing, Inc.’s first-every food drive, and we are inviting all the dispensaries in Colorado Springs to participate! We will be collecting non-perishable food items at each dispensary that wishes to partner with us for the largest food drive ever sponsored by the cannabis community as a whole. We feel it is important to show that although dispensaries and brands are technically competitors, we are all in this for the same cause. We support the community in which we do business, and participating in this food drive will show those who may be skeptics that the cannabis industry is one to be recognized for good.
Cannabis Cares™ will launch November 20th, 2019, and run through December 15th, 2019. We encourage every dispensary in Colorado Springs to help us collect food items, which all help to benefit our friends at Care and Share Food bank for Southern Colorado. The folks at Care and Share have seen the value in our partnerships, and we are thrilled to be able to partner with them this year to make an even larger positive impact in Colorado Springs.
If you’re interested in joining the Cannabis Cares™ Food Drive, please contact us at info@cannabismarketinginc.com. It’s never too late to help make a difference!
Donation Drop-Offs:
NaturaLeaf Central
2727 Palmer Park Blvd
NaturaLeaf South
1004 South Tejon St
NaturaLeaf North
5875 Lehman Dr, Ste 100
Elevations Dispensary
8270 Razorback Rd
Big Medicine Cannabissary
2909 N El Paso S
The most needed items are:
Canned Fruit, Canned Vegetables, Soup, Canned Meat, Canned Tuna, Cereal, & Oatmeal.
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