There always seems to be some new and exciting marketing tactic that promises to gain you massive returns. As a cannabis product or storefront, you are probably contacted several times a week or even each day with marketing proposals from various agencies that are promising the world.
Here at Cannabis Marketing, Inc., we know what works, and our clients trust us to vet and present the best marketing strategies for their business goals. Our clients simply say, we work with Cannabis Marketing, Inc., and those proposals come to our desk to research instead of taking up your valuable time. As we find new strategic modes of marketing that would work well for your business, we take care of implementation and execution so that you and your team can continue to slay on the business side, freeing up valuable time and energy. Because we are transparent and knowledgeable in the cannabis space, you can trust the best strategies will be deployed, and the ones that are not a good fit, will be politely declined.
One of the newest and most exciting strategies to improve your marketing reach and contact new customers is our Catch ‘Em All campaign. Although this method is not suitable to target other medical dispensaries, nearly every brand and cannabis storefront has the opportunity to take advantage of this campaign! CMI’s Catch ‘Em All campaign is similar to geofencing, which you’ve probably already heard of. Geofencing allows you to create a section of an area and serve ads to people who enter that area. For example, if you wanted to create a boundary around your location, anyone who allows push notifications on their cell phone would then receive a targeted ad after visiting your store.
Our Catch ‘Em All campaign takes geofencing and targeted ads to another level. With this new campaign, we have the ability to draw a boundary around your competitor’s locations, or a festival that is happening, or any other area where you know your customers are hanging out. Sounds kind of exactly like geofencing, right? The special aspect of this campaign is that not only do we get to target up to 10 other locations at once, but you also receive those customer’s information directly. This means, instead of just serving ads to people who enter the area you’ve designated, you get their cell phone number, their email address, even going so far as their political views or car that they drive. Once someone enters your designated boundary, their information is collected and can then be accessed via your dashboard; where you can then create email and text campaigns that are hyper-targeted towards your competitor’s customers.
What about privacy, you may ask? The beautiful thing about this campaign is that users have already opted in to be contacted via the many apps that are already on their phone. So, from a compliance standpoint, this method of contacting your competitor’s customers is completely legal.
The second exciting piece of this campaign is that you can add a pixel to your website that captures this same information for anyone who visits your website. Again, this allows you to contact everyone who visits your website and then market to them about your cannabis brand, whether you are a storefront or a product.
Catch ‘Em All is the next level of cannabis marketing. If your demographic visits recreational dispensaries anywhere in the United States, you now have the tools to advertise to those customers quickly and easily. If a customer hasn’t heard of your brand, this is the perfect opportunity to let them know why your brand is the best. If you are in a competitive area with many recreational dispensaries nearby, this gives you the chance to deliver impactful advertisements to the customers that you need to survive in the competitive cannabis market. With the cannabis industry growing exponentially year over year, now is the time to make your brand “THE BRAND” that people can’t stop talking about.
Our clients are very excited about this strategy because whether you are a brand-new cannabis storefront, or you are a cannabis brand trying to expand your reach and build your name presence, this campaign will produce results. Never before have we been able to offer a strategy that is so simple and yet allows for so much opportunity for growth. However, we are only able to offer this strategy to the first few brands or storefronts in each market to create results. The early implementors of this campaign will become the name-brands of cannabis in their market.
With Catch ‘Em All, there’s no more need to wonder where your customers are going, because you’ll be able to contact all of your competitor’s customers and advertise your cannabis brand! If this sounds intriguing, give us a call for your custom marketing proposal that includes our Catch ‘Em All campaign. We would love to grow with you! Call 719-219-3575 today.
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